Marketing Management
Marketing is the life line of any firm; it connects the organization with its consumers. At IBA the Marketing Management course prepares the students for a verity of career opportunities in sales, retailing, advertising, product management, marketing research, business-to-business marketing, international marketing and other aspects of the business. The course outline is as follows:
|
CODE |
SUBJECT TITLE |
CR |
SEMESTER
I
|
||
|
OFM 101 |
English as Second Language |
9 |
|
MIS 102 |
Fundamentals of Computers |
3 |
|
FIN 103 |
Applied Business Mathematics |
3 |
SEMESTER
II
|
||
|
MKT 201 |
Introduction to Business |
4 |
|
MIS 202 |
Familiarization of Internet |
3 |
|
OFM 203 |
Business Communication I (English) |
3 |
|
MKT 204 |
Fundamentals of Management |
3 |
|
FIN 205 |
Introduction to Business Statistics |
3 |
|
MKT 206 |
Supervision Skills |
3 |
SEMESTER
III
|
||
|
FIN 301 |
Fundamentals of Finance |
3 |
|
OFM 302 |
Business Communication-II (English) |
3 |
|
MKT 303 |
Fundamentals of Marketing |
3 |
|
MKT 304 |
Consumer Behavior |
3 |
|
MKT 305 |
Market Studies |
3 |
|
MKT 306 |
Ethical Issues in Business |
3 |
SEMESTER
IV
|
||
|
MKT 401 |
Retail Managerment |
3 |
|
MKT 402 |
Services marketing |
3 |
|
OFM 403 |
Business Communications-III (Arabic) |
3 |
|
MKT 404 |
Organizational Behavior |
3 |
|
MKT 405 |
Project I |
3 |
SEMESTER
V
|
||
|
MKT 501 |
Sales Force Management |
3 |
|
MIS 502 |
Electronic Presentation Skills (3) |
3 |
|
MKT 503 |
Basics of Negotiations & Salesmanship |
3 |
|
MKT 504 |
Advertising & Sales Promotion |
3 |
|
MKT 505 |
Small Business Management |
3 |